The City Fiesta and the Feast of Our lady of the Pillar are celebrated annually on April 10-13 and October 10-12 respectively. Since its conversion into a component city on March 30, 2001, the city government started to celebrate its founding anniversary with the conduct of “Gawagaway-yan Festival’ aimed to preserve the rich cultural heritage of the city. It is highlighted by street dancing, beauty contest, trade fair, cultural parade, parlor games, free concert, street drinking, band exhibition and other variety shows performed by local and Manila-based talents as well.